In a nutshell, as soon as you enrol, you book your onboarding call where we guide you through giving us access to your Meta Ads account, Google account etc.

Then we book an Offer Creation call where you'll sit with our ads team and go through the creative brief, your offer and your brand voice and give feedback on our work, then approve the ads.

Your ads will be live within 7 days, with a basic funnel - nothing fancy at this stage.

By day 30 we'll have enough data to turn off the ads that are underperforming, and make more variations of the ones that are doing well.

We'll continue this testing and iteration over the first 3 months, and over this time we'll gradually converge on your ideal messaging, offer, targeting etc. so your ads are maximally profitable.

You get our support via a dedicated Slack channel where our entire team is in and will respond to your questions same or next business day. As well as multiple weekly advisory calls on Zoom with Raphael and the team where we can talk through your sales process, objections you're getting and help you squeeze more out of the leads you have.

So basically...

7 days to get your ads live

3 months to split test and optimize them

Ongoing support and coaching so you keep improving

There are three main avenues of support:

1. You'll have a dedicated account manager who knows your business, your ads, and your goals. They're your go-to and you can book time with them 1:1 as needed, or message them in Slack

2. Dedicated Slack channel for your studio with our whole team in there - ads, customer support, your Account manager.

3. Multiple weekly support calls live on Zoom where you can join (or send the person at your studio who does the sales) to get coaching, support, troubleshooting etc. We can also give you general business advice on these calls.

We currently have 5 support calls each week, and there are usually 3-7 people on each call. So there's plenty of opportunity for you to get your specific questions answered, and help with your sales process.

Depending on the type of funnel we set up for you - if we do a lead funnel you'll very likely get leads the same day the funnel goes live.

If we do a direct to sales funnel, it may take 3-5 days for your first sale. But this is quite variable depending on your ad budget (more budget = shorter time to first sale) and on the price point of your offer.

Typically we don't get your ads 100% perfect the first go. We publish our best guess as to what will work in your market, based on what's working for other similar studios we work with. Then we look at your data and make decisions about which ads to cut, and which to iterate on.

This process usually takes 2-3 months to fully align your messaging, targeting and price point to the market. That's when your ads will be at maximum efficiency.

Nope, we also help with sales because that's ultimately what converts into dollars and cents in your bank account.

General business consulting also comes up in the support calls.

Yes, you can send your manager, business partner or the person doing your sales, to the support calls.

We usually tell members to just start with $30-$50 a day to get some data in, optimise it and then you can spend as much or as little as you want when you know the return.

You'll need to spend about 3 hours in the first week getting us access to your platforms, sharing your creatives and giving feedback on our ad brief.

From there, if we agree on a lead funnel, someone on your team will need to spend roughly 3 hours a week calling leads.

Plus at least one hour a week at support calls is highly recommended.

We can help you get clients for your group reformer classes.

If you also run other modalities and those are included in the same offer (e.g. yoga, hot mat etc.) we can help you. As long as they're in the same offer - e.g. unlimited reformer, yoga and hot mat $99 - we can help you.

Where we can't help is multiple offers - we can't run 3 different campaigns - one for yoga, one for barre, and one for reformer.

We also can't help you if your main modality is not group reformer.

TLDR:
If you mostly want help filling your group reformer classes, or you have an all-in-one offer of reformer + other modalities - we can help you.

After the initial 3 months we continue on a month-to-month agreement, you can cancel anytime or keep working with us as long as we both want to.

We'll run ads for you on both Meta (Instagram + Facebook) and Google.

Great. If we can just tweak what you already have we'll do that. However it your funnel needs a full rebuild, we'll do that too. We want to get you the quickest wins and best long-term growth. So we'll advise you what we think will do that.